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Up to one-third of humanity’s greenhouse gas emissions come from from food production activities. Therefore we’ve made it a key part of our mission to help individuals and families adopt food habits that reduce overall emissions. Discover core concepts and approaches toward eating a more climatarian diet.

Your consumer and household actions all contribute to greenhouse gas emissions - they have a Carbon Cost. We explore how to measure the Carbon Cost of your actions using **car mile equivalents**. Learn more about how your food choices, use of transport, and even your fashion sense contribute to your Carbon Cost.

The circular economy is a new approach to consumer behavior. Its tools help to reduce consumption and cut waste by prolonging the life of consumer goods. Going beyond Reduce, Reuse, Recycle, the circular economy asks us to Rethink, Refuse, Repurpose, and Repair. Learn how you can participate in the circular economy.

We have developed a list of five principles that can guide you toward a more climatarian lifestyle. This should be your first stop if you'd like to immediately learn ways to cut your greenhouse gas emissions and help prevent climate change.

Why should consumers track their greenhouse gas emissions and choose products or services with a lower Carbon Cost?  What’s the science about climate change?  We aim to answer those questions here.